Wigan Athletic needs to utilize dangerous 2.5m front-man if Cook wants to turn early season form around

Wigan Athletic signed Welsh international striker Kieffer Moore from Barnsley during the summer, for an initial fee of 2.5 million.

The striker has yet to score for Latics, but I’m encouraged by his performances, and confident that the goals will start flowing soon.

Paul Cook was on the lookout for a ‘target man’ type striker all summer. After moves for Sam Gallagher and Jordan Hugill both failed, he turned his attentions to Moore. Since signing, I’ve been happy with his performances, considering the service he’s had.

I think Cook is perhaps underestimating Moore’s ability on the ball. He’s not just a target man that can hold the ball up, from watching him last season at Barnsley it’s evident he’s good with his feet too.

Last campaign we played some brilliant free-flowing football, since Moore’s arrival we’ve reverted to long-ball tactics which don’t suit any of our players. Moore wins the majority of headers, but he’s too isolated and nobody gets close enough to him, to benefit from the flick-ons.

Wigan needs to start playing football again, use their quality out-wide and get quality deliveries into the box for Moore to attack. We don’t need to be predictable and just lump it forward at the first attempt, Moore is more than capable of scoring with his feet too.

Jamal Lowe and Michael Jacobs are being bypassed, and not receiving the ball enough in the right areas. Let’s start playing through the midfield and attacking teams like we did last season, playing route one football doesn’t work in this league. It’s not our style and the fans aren’t impressed either, what happened since the Cardiff game – we looked outstanding going forward that day.